Product Manager for B2B SaaS
I turn SaaS products into clear workflows users actually adopt.
I help early-stage and growing SaaS teams move from unclear product ideas to shipped workflows, better onboarding, and product systems that support long-term growth.
Over the last 5+ years, I have grown within one SaaS company by working across multiple products in its portfolio, including Apploye, Fieldservicely, Fieldtask, Albait, RankFlo, and Optinify.
Selected work
Where the work gets interesting
The strongest work usually comes down to one thing: making the product easier to understand, easier to adopt, and easier to keep using.
Apploye
Foundation, product discovery, UI/UX, and workflow adoption
Apploye was the foundation of my product career. I worked across research, competitor analysis, customer feedback, feature planning, UI/UX direction, prototyping, and team coordination.
- Role
- Product discovery, UX direction, prototyping, feature planning
- Stage
- Early product to growth
- Shipped
- Onboarding improvements, desktop app concepts, admin workflows, developer-ready product flows
- Outcome
- Helped the team turn user problems and business goals into clearer workflows and faster product execution.
Fieldservicely
Field service product direction and MVP workflow design
Helped shape field service workflows from broad product ideas into clearer MVP direction through customer research, competitor review, scope definition, and prototype work.
- Role
- Product direction, UX flows, MVP scoping, competitor research
- Stage
- MVP and early launch
- Shipped
- Core job workflow, launch scope, onboarding direction, field service product flows
- Outcome
- Helped the team move from a broad field-service idea to a focused product direction developers could build from.
RankFlo
Positioning and UX for AI visibility software
Created the brand direction, logo concept, product UI/UX, and prototype for AI search visibility software so the team could move quickly from idea to build.
- Role
- Brand direction, AI product UX, prototype, product positioning
- Stage
- Idea to prototype
- Shipped
- Logo concept, product UI direction, prototype, early product story
- Outcome
- Made the AI visibility concept easier to understand, demo, and turn into a buildable product direction.
More work
A few more projects
A few more projects that show how I work across different contexts, from field ops to ecommerce to Hajj-season workforce logistics.
Hajj workforce management product
Albait Guests | ضيوف البيت
Helped lead product direction across the mobile app, web app, and advanced customer data workflows for a Hajj management product used by workers and operations teams.
- Role
- Product direction, mobile and web workflow planning, operational data flows
- Stage
- Operational product expansion
- Shipped
- Mobile app flows, web app direction, GPS visibility, real-time tracking, customer data workflows
- Outcome
- Made complex workforce coordination easier for teams managing high-pressure Hajj-season operations.
Field operations, CRM workflow, and automation support
Fieldtask
Contributed to product direction and UX for field task management while also supporting CRM and automation systems for lead capture, onboarding, and lifecycle follow-up.
- Role
- Product direction, UX workflow support, CRM automation, lifecycle planning
- Stage
- Early product and go-to-market support
- Shipped
- Field task workflows, CRM pipeline, lead capture flows, onboarding automation
- Outcome
- Connected product workflow thinking with the operational systems needed to bring users into the product.
Shopify conversion app experience and positioning
Optinify
Helped shape the product experience and positioning for a Shopify conversion app so the product story and in-app value felt clearer for merchants.
- Role
- Product positioning, UX direction, merchant value clarity
- Stage
- Early product positioning
- Shipped
- Product story, merchant-facing value flow, in-app experience direction
- Outcome
- Made the app value easier for merchants to understand before they commit time to setup.
Brand storytelling
About Us
Building the About Us and team-page experience to make the brand feel more credible, human, and trust-building before conversion.
- Role
- Brand trust, page structure, content direction
- Stage
- Brand credibility improvement
- Shipped
- About page direction, team page story, trust-building content structure
- Outcome
- Helped the brand feel more credible and human before conversion moments.
Writing & notes
Playbooks, breakdowns, and practical product lessons
Practical writing on SaaS onboarding, dashboards, and growth from things I've actually shipped or fixed.
July 17, 2026 · 8 min read
B2B SaaS Activation Metrics: An Account-Level System for Finding First Value
Define, instrument, and improve B2B SaaS activation with an account-level scorecard, event template, diagnosis matrix, and 30-day operating cadence.
July 17, 2026 · 7 min read
B2B SaaS MVP Scope Template: A Learning Contract for Your First Release
Copy a practical B2B SaaS MVP scope template that defines the first workflow, protects against scope creep, and creates a 14-day validation plan.
May 5, 2026 · 7 min read
What Actually Drives SaaS Activation (It's Not More Features)
Most SaaS products add features when they should be removing them. Here's what actually drives activation, retention, and growth from a PM who's done it.