Writing & notes
Notes on product discovery, onboarding, activation, dashboards, retention, launch strategy, and the feedback loops that turn rough SaaS workflows into usable product systems.
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Define, instrument, and improve B2B SaaS activation with an account-level scorecard, event template, diagnosis matrix, and 30-day operating cadence.
Copy a practical B2B SaaS MVP scope template that defines the first workflow, protects against scope creep, and creates a 14-day validation plan.
Most SaaS products add features when they should be removing them. Here's what actually drives activation, retention, and growth from a PM who's done it.
Learn what MVP scope means and use a practical B2B SaaS framework and checklist to define one user, workflow, outcome, and clear exclusions.
Stop guessing why users drop off. Use Microsoft Clarity heatmaps and session recordings to find UX friction - with a real Apploye audit example.
Customer support isn't a cost center - it's a growth engine. How SaaS teams measure support ROI, cut churn, and turn tickets into revenue signals.
A practical product launch strategy from real zero-to-one and scale-up work - covering planning, launch execution, onboarding, and post-launch growth.
Five common SaaS dashboard UX mistakes that quietly weaken activation and retention, plus practical fixes and ways to measure the impact.
A missing deep-link button forced users into extra steps. Here's how we shipped a UX fix in 24 hours and removed that friction for good.
Learn which SaaS discounts protect retention, which reduce LTV, and the revenue, churn, and approval metrics to track before approving another deal.